The marketing arena has changed since social media sites came into play. It offers more space for influencers to enter the field, especially with the revamp of Instagram as a marketing platform with Instagram Ads, Instagram TV, and Business Accounts.
It has allowed more influencers and marketers to promote their brand, leveling the field alongside big businesses and known personalities. With this development, many people are entering this platform as marketers, influencers, and businesses.
If you are one of them or you simply want to use this platform to share your photos with more people, you may be looking for ways to get more followers. Here are some ways to achieve this goal.
Tips for Organically Getting Free Instagram Followers
Scope the Competition
Your IG profile is all your own, but as you are competing in a market and on a platform that is saturated with users, influencers, businesses, and marketers, you want to make sure you know what you are going up against.
By taking a look at your competitors, you can get ideas about the types of posts that are successful for your target market. Keep in mind that you will likely have a large number of competitors, so make sure to check all of them out.
You might have competition internationally or locally. You can start off by checking out your local competition before trying to conquer the larger market.
Interact with Followers
During your research about your competitors, you should also see their followers. As mentioned, your competitors’ followers are your target market, as well, whom you want to inform about your presence.
To get their attention, you can follow your competitors’ followers. IG limits the number of follows per day, so make sure to keep it managed.
Then, you should also take the time to leave likes and comments on your followers’ posts to make them aware of your profile.
Create Meaningful Content
This is probably one of the most important things you should do if you want to get more organic followers. You want to make sure that you create contents that are relevant, relatable, and valuable for your market.
Keep in mind that the tactics above will make potential followers aware of your account, but what will make them stay and come back, later on, are your posts.
You want to make sure that your profile does not appear stagnant for weeks or days at a time. Remember, people have short attention spans on the internet, and failing to post regularly can make people forget about you.
Generating meaningful content may be your best suit, but your timing can also play a role in making it work. This is where you should use analytics. Look for days and times of days that receive the most engagement, and make sure to post according to those data.
Use Tags Properly
Lastly, you want to make sure that you use all the features available on Instagram to get more followers. This includes hashtags and geolocation tags.
Whenever you post, you should use popular yet relevant tags to help expose your post to more audiences.
However, you need to use them sparingly. Having too many tags, especially unrelated ones can make you look spammy and insincere. By using just the right tags, you can target your market effectively and efficiently.
The Bottom Line
An organic following is always better any day. Getting free followers on Instagram requires you to put in the work to slowly build your network, which comes as a valuable asset as a business, marketer, or influencer.
Follow the above tips to achieve your goal.